After an exceptional 2021 for many in the I.C.T industry, 2022 has presented several obstacles resulting in subdued or flat demand. Geopolitical challenges stemming from Russia’s invasion of Ukraine has seen heavy sanctions imposed, with product destined for this region finding its way to the Middle East and Asia resulting in a glut of slow-moving stock. This in turn has seen a reduction in the average selling price, particularly for the likes of laptops, printers, and peripherals. Distributors sitting on high stock levels will have a test of nerve, either selling out at a potential loss or hoping for a recovery in the average selling price. This is a risky move in the fast-moving tech space.