QBE Europe has appointed James Purkis to Market Management Executive to help drive the distribution strategy across Continental Europe.
Currently Distribution Manager for the London Market, James will start his new role on 1 January 2024, supporting Head of Distribution for Continental Europe Fabian Desch.
James has 35 years’ experience in insurance, including 15 years underwriting at Aviva and 12 years in corporate placement at Marsh. He joined the QBE Client team in 2015, before moving on to Distribution where he led teams in the South of England and most recently the London Market.
Reporting to Fabian, James will help develop a distribution strategy connecting Continental European countries through strategic plans. He will also drive greater visibility for QBE in local markets through targeted broker and client engagement.
“QBE has grown a lot in Europe recently, with new offices and new products, and we have further ambitions for 2024. I’m very happy to have James onboard to help deliver consistent value and great service to our brokers and customers,” said Fabian Desch, QBE’s Head of Distribution for Continental Europe.
James, who will start his new role from London, will be based in Madrid from April 2024.