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QBE names Henrik Larsen as next Nordics General Manager

  • 19 years of experience in insurance broking, including 13 as a CEO
  • Strategic focus on expanding QBE Nordics’ portfolio and market share

Commercial insurer QBE has named Henrik Larsen as its next General Manager for the Nordics, subject to regulatory approval.

Henrik, who previously served as Denmark and Finland CEO at insurance brokerage Marsh, will join QBE on 23 June.

Henrik will lead the Nordics team across Denmark and Sweden to continue building QBE’s market position. Based in Copenhagen, he will succeed Maths Stanser, who recently became QBE’s Head of Distribution for European markets.

Henrik will implement the European strategy in the Nordics. He will be tasked with strengthening QBE’s lead capabilities for Property and Casualty, Financial Lines and Specialty portfolios, and expanding the product suite to support an increase in market share.

After starting his career in banking, Henrik helped launch digital mail platform e-Boks. He then joined the insurance industry in 2005 with a sales director role at Marsh, where he became Denmark CEO in 2011, adding Finland to his responsibilities three years later. After leaving Marsh last October, he established a consulting firm.

Henrik will report to Beatriz Valenti, Director of Insurance, QBE Europe, who commented: “Henrik has a great track record in insurance; importantly, he also has an entrepreneurial perspective and a strong focus on people, on developing talent and creating a positive work environment. That’s why we trust he’s a good fit. At QBE, how we work is just as important as what we deliver for our customers.”